There was a time when India barely made it onto the tour maps of international artists. If you wanted to see your favourite international musician live, you had to wait forever either or travel to another country. Or some of us would just stare at our laptop screens and hope that someday we too might get lucky and see our favourite musician or band live in India!
However, that is no longer the situation now! India is no longer just a country of 150 crores that listens to global music—it’s becoming a stage where some of the world’s biggest artists want to perform.
From Metallica’s performance back in 2011 to Ed Sheeran in 2024, India is gradually becoming a hotspot for International artists
Why Is India Becoming a Hotspot for International Artists?
India has always been a culturally rich country. On one hand, if you see a group of young lads banging their heads to Mayhem, on the other you will see another group vibing to AP Dhillon. This beautiful assimilation of global music culture is perhaps what makes India stand out from the rest of the world. Here music is everywhere. In the local chai tapris, buses, trains, everywhere. This diverse music culture is one of the biggest reasons why international artists are looking forward to performing in India.
Additionally, thanks to streaming platforms like Spotify, YouTube, and Apple Music, Indian listeners are more connected to global artists than ever before. Music aficionados are now getting a chance to not only listen to their favourite artist but also be a part of their life through social media, and, most importantly, want to see global music artists live in concert.
And it’s not just about niche audiences. With a gradually growing middle class and increasing disposable income, more people can now afford concert tickets, making global tours in India much more profitable.
Massive Concerts and Music Festivals Are the Game Changer
India is no longer just a Bollywood-music-driven country. Here you will find people who listen to underground rock and metal, grunge, blues and jazz, hip-hop, k-pop alongside classical music, Rabindra sangeet, folk and so on. Large-scale festivals and concerts have completely changed the musical landscape.
Lollapalooza India brought international acts like Imagine Dragons, The Strokes, Metallica, Green Day, and Shawn Mendes proving India is ready for top-tier global music festivals.
NH7 Weekender blends indie, rock, and electronic music, featuring artists like Steven Wilson, Steve Vai and The Lumineers.
Sunburn Festival, Asia’s biggest EDM fest, has already hosted legends like Martin Garrix, David Guetta, and DJ Snake.
VH1 Supersonic & Bollyboom are giving fans a mix of international pop, EDM, and Bollywood beats.
The Turning Point
Coldplay’s Music of the Spheres World Tour in 2025 left a huge impact on the global music festival scene. It wasn’t just a concert, it felt like a movement. Over 1.32 lakh music lovers showed up, proving India is no longer an afterthought on bands’ and artists’ global touring map. Tickets for the Mumbai show were sold out in a couple of minutes thus three other dates were added at the eleventh hour. Not to forget Bryan Adams's India tour So Happy It Hurts in 2024, included shows in Kolkata, Shillong, Gurugram, Hyderabad, Mumbai, Bengaluru and Goa, drawing more than 150,000 people.
Side by side, heavy metal gigs like Bangalore Open Air have also given heavy metal fans throughout India to watch bands like Kreator, Rotting Christ, Napalm Death, Nile, Born of Osiris, Pestilence, and In Flames.
Since then, U2, Metallica, Ed Sheeran, Poets of the Fall, Dua Lipa and numerous other international artists performed here, with whispers of BTS planning an India tour in the near future. Meanwhile, artists like Post Malone have also hinted at making India a stop on their upcoming tours.
On the flip side, Indian music is also making waves globally. Diljit Dosanjh’s electrifying performance at Coachella and Bollywood-fusion tracks going viral internationally show that India is not just welcoming global music. Well, let’s just accept it now, our own Desi Banda Diljitt Dosanjh’s Dil-Luminati tour created a stir in the music concert scene in India. This proves that India is not only in tune with the global music scene but also exporting its sounds to the world.
What’s Next? For years, India’s potential as a concert destination was severely overlooked. But now, the tides have turned. With its vibrant and diverse music scene, it’s impossible to ignore. The country’s growing fanbase, festival culture, and increasing demand for global talent are shaping India as a must-stop destination on every international artist’s tour.As India cements its place on the global music map, the demand for world-class concerts and unforgettable live music experiences is only set to rise. Whether you're an artist looking to perform or a brand seeking to bring top-tier talent to India, TalentWala is here to make it happen. Based in Kolkata and Mumbai, TalentWala is now one of the best event management companies that has worked with almost 1500+ talents globally!
Get in touch today and be a part of India's unstoppable music revolution!
The world is waking up to what India has to offer, it’s only just the beginning.
And it’s time for the world to tune in!
.png)
댓글